We started as two best friends living in Los Angeles with a shared love for creating beauty and feeling that beauty throughout one's day, with one simple idea: getting dressed should feel as good as it looks. What began as late-night conversations and sketches at the kitchen table grew into a modest womens and girls wear line, rooted in comfort, ease, and effortless style. From the beginning, it was important for us to keep our process close to home, which is why we proudly design and manufacture our pieces using local fabrics and businesses, right here in Los Angeles.

Our vision is to create clothing that feels fun, relaxed, and quietly chic, pieces you reach for again and again. Whether it’s for busy mornings, slow weekends, or everything in between, we believe style should never come at the cost of comfort. Every collection reflects our friendship, our creativity, and our commitment to making women and girls feel confident, comfortable, and beautifully themselves.

We signature every piece with a quote, which we believe is an empowerment to women and girls everywhere. Our hope is that while you look good and feel good, your ultimate aspiration should be to do good.

Clothes aren't going to change the world. The women who wear them will.

With much love, 

Mindi and Racheli